‘Mobile Optimized Web’ in Marketplace, it’s much more than just another project by Mozilla

Mozilla always had a clear goal of keeping the Web as the most powerful public resource, and keeping web open and accessible for anyone. Mozilla was formed when there was a threat to openness of web, and till today Mozilla is proudly standing there for the web. Firefox OS was also launched by Mozilla to give users one more choice in the mobile world as well. Mozilla recently introduced concept of including MOW (Mobile Optimized Web) into Firefox Marketplace (app store for Firefox OS). This concept is simply about ‘Expanding the Marketplace catalogue to include a curated set of mobile-optimized websites’ for better discoverability of content on mobile devices.

Mozilla includes 'Mobile Optimized Websites' along with apps into its app store Marketplace.

Mozilla includes ‘Mobile Optimized Websites’ along with apps into its app store Marketplace.

But I see this project as another big initiative by Mozilla towards keeping web powerful and not a project to including websites with apps on its Markerplace. Here Mozilla is standing with web to make sure the web is not affected by the power apps eco-system is getting today.

Today, the mobile apps eco-system is growing exponentially and has been accepted very well by public. At the same time I think the power which the apps eco-system is getting today, is a potential threat to web. I am not at all worried (and this will definitely not happen) that web will be completely overtaken by app world. Now what is problem with apps eco-system? I do not see any issue with apps world, but web should not be affected from this. The main problem with app world is that this is owned by few giant powerful hands, this is not open and public resource as web is. If people keep shutting down their websites in favour of apps, we will not have any public resource which is not owned by anyone, but all of us.

When a user clicks on an icon and access the content for a purpose, he actually cares for better UX mostly. He will not have any concerns whether he is accessing an app or a website. This is the reason, Mozilla is including mobile optimized sites also in the marketplace. With including websites on marketplace, the users will definitely get more better results for their searches which will give them better search experience. You can read more about MOW on Mozilla blog or on its Mozilla wiki page.

In short, introducing MOW into Marketplace should:

  • Give mobile optimized websites equal importance as it is given to apps on mobile world.
  • Help users discover content that they want through a seamless discovery experience between apps and the web on mobile devices.
  • Help catalyse the move to the web as the platform for mobile devices.
  • Utilize the collective wisdom of our community, for the benefit of our community, to bring the best of the web to everyone.
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